THE
DETAILS
Founder Nedra McClinton Garrett wanted to revamp her brand and brand ecosystem to better depict her growing boutique law firm at an emotive level to distinctly differentiate her client-centric solutions from her competitors. Transitioning from a practice dedicated mainly to real estate closings and titles, Nedra wanted to begin the progress of aggressive, meaningful growth in the varying aspects of protecting her clients’ legacies.
From estates, wills, and trusts, to intellectual property protection, and business formation, Nedra was willing to put it all on the table and leave no stone unturned. We helped her cultivate a new brand experience by restructuring her business model from the rigid framework common with law firms refocusing her efforts to why she started her law firm in the first place; to serve her clients with a spirit of excellence and partnership.
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- Brand Strategy
- Brand Identity
- Brand Messaging
- Brand Purpose